Last verified: May 30, 2026
The $39/mo Ro advertises is a first-month-only promo. Real ongoing cost lands somewhere between $220 and $400 per month — membership plus a separately-billed medication price Ro doesn't publish.
Ro uses a split-billing model: you pay a separate membership fee and a separate medication cost every month. The headline "$39/mo" pricing only covers the first month of membership, doesn't include any medication at all, and doesn't surface the actual ongoing rate clearly.
Ro does not publicly disclose medication pricing. Their FAQ states: "Medication cost is not included in the membership cost. Medication cost will depend on your treatment and insurance coverage." Ro claims their medication prices match TrumpRx, NovoCare, and LillyDirect rates.
Based on user reports from r/RoBody on Reddit, members on the annual plan report paying approximately $45–$100/mo for medication (some with insurance subsidizing part of the cost). One frequently cited total: ~$190/mo on the annual plan ($145 membership equivalent + ~$45 medication with Zepbound and insurance assistance). Without insurance, medication costs typically run higher.
The headline rate is the cheapest possible interpretation: first month only, membership only, no medication included. By month two you're paying $74 or $149 for membership AND a separate medication invoice. The $39 figure is on the marketing page; the structural reality is on the FAQ page.
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Sources: TrumpRx.gov, GoodRx, NovoCare, LillyDirect, CMS, KFF, FDA.gov